When
the Mexicas had their first encounter with the juices of agave, they never imagined
the dimension that they would reach under the name of tequila. From then on,
this mystic drink has been present in the big moments of the Mexicans.
Today, it's fame has gone beyond frontiers, becoming a drink with great world
recognition.
This situation somehow made tequila vulnerable, due to the pseudo-tequilas,
that tried to take advantage of it, offering products that didn't have anything
to do with its nature.
The reaction of genuine producers of tequila, provoked that the European "Mercomun"
recognized the denomination of origin of this drink. To protect and safeguard
this denomination, The Mexican counsel of tequila regulations was created.
While a certain
amount of people of the Mexican population considered tequila as a low end product,
others always defended it, having the basis of the strong link between the drink
and the traditional and authentic México.
The Mexican Tequila
Academy, completely autonomous entity has focused its efforts not only in the
purpose to maintain and protect the real image of this drink, but to diffuse
its culture through the activities that it carries out and promotes.
