I N T R O D U C T I O N
When the Mexicas had their first encounter with the juices of agave, they never imagined the dimension that they would reach under the name of tequila. From then on, this mystic drink has been present in the big moments of the Mexicans.
Today, it's fame has gone beyond frontiers, becoming a drink with great world recognition.
This situation somehow made tequila vulnerable, due to the pseudo-tequilas, that tried to take advantage of it, offering products that didn't have anything to do with its nature.
The reaction of genuine producers of tequila, provoked that the European "Mercomun" recognized the denomination of origin of this drink. To protect and safeguard this denomination, The Mexican counsel of tequila regulations was created.
While a certain amount of people of the Mexican population considered tequila as a low end product, others always defended it, having the basis of the strong link between the drink and the traditional and authentic México.
The Mexican Tequila Academy, completely autonomous entity has focused its efforts not only in the purpose to maintain and protect the real image of this drink, but to diffuse its culture through the activities that it carries out and promotes.
IN MEXICO (01 55) 5373-4626
FROM USA (011 55) 5360-3465
OTHER COUNTRIES (+52 55) 5373-4685